What is the "Didro effect" and how do we depend on it?

The name of the French philosopher Denis Didro knows or at least probably heard everything. The Great Catherine, who ruled the Russian Empire, was conducted with him long and thorough correspondence, his encyclopedic works were known and authoritative all over the world.

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Is the term “Didro effect” to many and what is it, what is its essence? We will find out about it right now.

How did the term “Diderot’s effect” appear?

Like many people who were completely passionate about science, dido did not chase wealth, giving the preference for scientific research and philosophical reasoning.
For the time being, he was absolutely not embarrassed and not disturbed by such a state of affairs, until the moment his own daughter came to marry. Then the philosopher felt that the money was still needed.
It was the Russian Empress Catherine who came to the revenue of Didro, buying his famous library for a high price. It was enough for the wedding of the daughter, and there was still.

What moved the scientists - remained unclear, but he soon decided to acquire it not clear why the purple mantle, which was worn only by the monarchs. And this purchase made it to some extent a hostage of the purchase, which became the impetus to the emergence of the concept of "Diderot's effect."

What is the "Didro effect"?

The beauty of the mantle did not harmonize so much with Dirro, poverty and almost squalor that the philosopher thought.
Everything in the world should be harmonious and appropriate - Such was his conclusion at the end of thought. That is, the surrounding situation should be matching the chic crimson. And Didro began to change his home, bringing it into line with the wealth of the outfit.
New Damascus carpets, sculptures, tables and armchairs, mirrors - all this gradually filled his house. So the philosopher "promoted" a kind consumer spiral, When The acquisition of one pulls the real or created in its own imagination the need to buy another.

Such are largely inappropriate, sometimes useless and absolutely unnecessary acquisitions and are called the "Didro effect".

“Didro effect”: why do we buy things that we do not need?

Probably, each of us at least once felt the effect of the effect of Didro, making remedent purchases.

Someone bought a car, and it became for him almost the meaning of life. A person spends more and more amounts on the purchase of various accessories for the car, and if, say, a first -aid kit in the car is really necessary, then another umbrella, only so that he is always in a car - an absolutely inappropriate acquisition.
But a person continues to buy everything necessary and unnecessary in order to match his own ideas about what a “steep car” is, and, as they say, is no worse than others.
Dear women, remember how often you get not only a new suit, but also shoes for it, and then a jewelry set, and then also a lipstick.
Having decided to engage in your own figure, you become the owner of the subscription to the fitness club and immediately decide for yourself that without a new tracksuit you simply have no right to go there. Having bought a sofa, you immediately understand that chairs are simply necessary for it, and between them there is also a coffee table.

Thus, instead of simplification, we strive to increase and enrichment - this is how Didro's effect manifests itself in us.

"Didro effect": how to learn to control yourself?

If you do not learn to fight the effect of Didro’s effect, do not realize what is really necessary and what is far from the main thing, then the purchase spiral will simply absorb you, spinning in its whirlwind.
And then you will also begin to suppress the inconsistency of desires with opportunities - after all, the income of each is limited to a certain amount, but I want to acquire many more things.

To prevent this from happening, try to adhere to the following rules:

Try to avoid influence triggerswhich encourage purchases. Triggers are a kind launch mechanisms, Pushing you to make a purchase. Do you get newsletters that come from online stores? Unsubscribe from them! Do not succumb to the "authority" of many certificates posted on the seller’s website, thanks and enthusiastic reviews, many of which are written by the owner of the Internet business. Get radically - Install the lock on all online stores. Refuse catalogs, make your friends meet your friends in parks and squares, and not in supermarkets or shopping and entertainment centers.
Change the principle of selection and compatibility of things. Choose new ones to what you already have in your apartment or wardrobe, and not vice versa. So it does not occur to you to buy a car for lipstick only because it is suitable for color scheme. The same principle should work when selecting household or electronic equipment - they should be chosen taking into account adapters and adapters that your apartment is already equipped with.
Determine for yourself limitable amount for purchases. Knowing that, when buying a blanket you like, not because you have nothing to hide, but because it is perfect for cloaks on the chairs, you will remember that you are using part of the money intended for nutrition. Perhaps this will stop you from a rash purchase.
Limit your expenses
Do not cllate the apartment with things. If you decide that it is time to purchase a new kitchen combine, do not hide the old one in the far corner. It is better to give it to a neighbor who does not have kitchen equipment at all. So you yourself will receive a attracted thing, and give joy to another person. After all, the meaning of purchases is not in accumulation, but in obtaining joy from the purchase.
Conduct an experiment: try nothing but food, do not buy for a month. After all, the way out can always be found. For example, you need to appear at an event in a new outfit - instead of running after him in a boutique, just lend her best dress from a friend. Such self -restraint makes our actions more conscious, and the attitude to life is more wise.
Do not succumb to every whim or spontaneously arising desire. You bought a new car not because the old one is no longer repaired, and you simply have nothing to drive on, but only because the new one is more prestigious and more expensive? Tomorrow you will want the next model, and in a year another option will be released, and you will also want it. And this spiral, created by the effect of Didro, will never straighten.

By the way, Didro himself, becoming a hostage to his indefatigable desires, finally came to the conclusion that wealth is a restriction, while poverty gives a person freedom. Of course, this does not mean that it is necessary to strive for poverty. But learn to use to the maximum what you have, it will mean Getting rid of dependence on the effect of Didro.

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