Feedback - what it is, why it is needed, the main types and principles, examples

To strengthen the relationship in the process of communication, it is necessary to commit response and show a reaction to the information received. Bilateral exchange of information affects our goals, desires and actions, this requires feedback.

Feedback is a key tool for improving the quality of communication between people. Its use is relevant for all areas of life. The feedback process helps improve the quality of training, increase the efficiency of the work process, and reassess values \u200b\u200bin personal life.

What is the feedback for?

What is the feedback for? A simple example - the confectioner baked cake and invited acquaintances to a tasting. He made efforts, developed a unique recipe. Each guest expressed his opinion on a new dish. Based on the heard, the confectioner will either leave the recipe unchanged or take into account the taste preferences of others and complement its masterpiece. Alien opinion will help him improve his culinary work or, once again, recognize his skill.

We will analyze in more detail what the feedback is needed for:

1. Communication with surrounding people.High -quality communication is impossible without feedback. It is an important component of a conversation on any topic. Feedback shows the reaction to the information heard, forms response and actions.
2. Feedback in the work process.Feedback affects the quality of the work process. In order to increase the efficiency of his employees and adjust the shortcomings of production activities, the leader must know about the needs of his subordinates. The wishes and opinions of each employee are very important. Employees, in turn, need motivation from the leadership. They should receive an adequate assessment of their work. Based on communication with business partners, new goals and plans for the future are formed.
3. Feedback between the manufacturer and the consumer.For example, an online store begins work. To understand what product is in demand, adjust the delivery and assortment, customer feedback is necessary. The questions and wishes of consumers will help to establish high -quality interaction between the two sides.
4. Marketing.Feedback in marketing is necessary to track receipt of information from the sender to the recipient. Feedback is a call, message, report.

Feedback types

Feedback can be expressed by words, gestures, actions and even silence.

Consider the main types of feedback:

• Non -verbal feedback- In an interview with a business person, it is necessary to take into account his facial expressions and gestures. The interlocutor’s pose, the distance between you, the treatment of objects and accessories characterize his behavior and mood.
• Verbal feedback- In order for communication to be effective, it is necessary to learn to listen. Paying attention to the facts and mood of the interlocutor, we have the opportunity to get more information and show our respect.
• Positive feedback - A positive assessment brings pleasure to a person, motivates for further development.
• Negative feedback - Constructive criticism is no less useful than praise. Thanks to her, a person has the opportunity to listen to an objective opinion, on the basis of which the noted shortcomings can be corrected. Eg: “During our conversation, I got bored. But I want to note that everyone else listened to you very carefully. ”

• Inaccessible feedback - It arises as a result of the receipt of unexpected, sincere and adequate information.
• Special feedback - The conversation is supplemented by specific data that allow you to increase productivity.
• Invaluable feedback - Dialog in which there is no need to conduct an assessment. The main task of such a conversation is the maximum flow of information with explanations and clarifications.
• Evaluation feedback - In the process of conversation, a person needs to express his opinion on the object being discussed. The appropriate both positive and negative assessment.

Feedback supply rules

Feedback must correspond to reality. The poor -quality feedback process inhibits the development and prevents the implementation of all its capabilities.

When submitting various information, it is necessary to comply with the relevant rules and forms of feedback:

• Friendly and trusting atmosphere.In a comfortable and trusting dialogue, it is easier for a person to perceive feedback, corresponding to reality. Aggressive statements block our perception. Therefore, first of all, it is necessary to create the right atmosphere.
• Sincerity of statements.Any feedback must correspond to reality. You can not embellish the assessment of other people's actions or not speak obvious facts. Insincere feedback is useless, as it does not correspond to its purpose. A person who has received embellished criticism ceases to develop in the right direction.
• Praise in the first place.Any result deserves praise. The person made efforts - this should be noted. Accenture on the strengths adds self -confidence, causes confidence in the interlocutor and has the perception of information about the shortcomings.
• Feedback should be ascertaining and constructive.You cannot impose your point of view, more correctly to share your considerations. The announced criticism should be useful, otherwise there is no need to voice it.
• Timely and appropriate conclusions.Feedback is appropriate after the action perfect. No need to return to the past. No need to impose your observations if no one needs them.
• Speak in the form of description, not assessment.Feedback must correspond to what he saw or heard. Nobody needs conclusions on extraneous topics. Replace the assessment system with a general description.
• Surrender criticism to the eye.If it is pleasant to voice the praise at all, then it pronounces criticism personally personally. The presence of a large number of people creates a stressful situation, and half of the comments remain not heard.

Feedback techniques

An active feedback process involves a qualitative understanding of a message or action.

In practice, three key techniques of active hearing in feedback are used:

1. Clarification - We ask the interlocutor additional questions that allow you to learn more information about the topic of the conversation. Thus, we demonstrate our interest in the subject of the conversation.
2. Poofrasing - In our own words, we retell the information heard. Such a technique allows you to better master the material and supplement it with new facts.
3. Summary - draws conclusions about the information heard, we summarize the key points . For example: “Your task is to ...”, “Thus, the purpose of this subject is ...”.

Examples of feedback

We will analyze a few visual examples of feedback:

• Example 1. The employee did not pass the project at the specified time. With the help of feedback, it is necessary to find out the cause and motivate it for a qualitative result in the future.

“According to the agreed date, the project has not been completed. I want to ask why it happened? Your work is very significant for the whole team. The delay in one department slows down the work of the entire structure. I would be grateful if the next project is completed on time. ”

• Example 2.A group of people listened to paid training and, at the end of it, the audience had no questions. The teacher wants to get an objective assessment of the read course. Asks a question about the relevance of the information received. How to correctly answer one of the participants, taking into account the presence of the rest of the listeners.

“I can effectively apply the skills in professional activities. Technologies mastered at the training are easily applicable in real life. I want to deeper into one of the topics considered in detail ... In general, the training is very informative and useful. ”

• Example 3.After exhausting training, the coach should be noted at the athlete's efforts.

“All elements were technically correctly performed. Observed the conscious execution of complex elements. Attempts to reproduce new tricks emphasize your professionalism, the desire for development. To make the number even better, try to put your imagination in practice. ”

Video: What is feedback?