Halo effect: that these are examples, causes, use

What is the effect of the halo and how it affects the opinion of people about a person and a product.

Content

An integral part of human life is relationships with other people. Each of us is distinguished by special character traits and a unique inner world. When interacting with society, various socio-psychological phenomena are manifested in our behavior. Since in any field of activity you can not do without communication, in the process of communication between people, various psychological effects arise.

Ore effect: what is it?

A phenomenon called The effect of the halo It was indicated in the early 20th century on the basis of the research work of the psychologist Edward Thorndike. Initially, the concept was applicable only to relationships between people. Currently, the phenomenon is widely used for branded marketing.

Depth halo effect It has a certain pattern. For example, on the basis of certain actions, a positive picture about a particular person is formed. With further communication, you are already located in it only good, which prevents it from noticeing its negative aspects. In a situation where a negative impression is originally developing about a person, it is very difficult to change his opinion in the future for the better.

The effect of the halo Apply to the assessment of a person by his appearance. Pleasant external data present a person as an educated and smart interlocutor. If the appearance of a person is not very attractive, then a negative general characteristic is developing about him.

In the working and educational process The effect of the halo Often arises in relation to leaders. If you were able to present yourself as a responsible employee or diligent student, then a positive reputation about you will further simplify your activity. Your misconduct and oversights will be perceived more loyal. It will be easier to get a chance to correct your mistakes.

If you abuse the trust and the location of others, then there is a risk of loss of good reputation. Show yourself from the best side and it will be easier for you to get out of difficult situations. Do not overestimate your abilities and capabilities. It is better to improve skills and skills.

Examples of halo effect

Consider several common situations in which the halo effect occurs:

When conducting interviews among candidates with the same professional level, the employer will prefer a person with an attractive appearance.
When buying equipment in a store on our final solution, the design of the subject affects. Choosing between two phones, we connect the material and shape of the case with functionality.
The interlocutor with a pleasant appearance seems to us much smarter than he really is.
It is more difficult for judges to pronounce the verdict if the defendant is a dear handsome person.
A pleasant impression of the first date makes it difficult to consider the real essence of a person in the future.
They gave way to the minibus, and you are already located to a pleasant acquaintance.
Lending in a large bank attracts us more than in a smaller banking network, despite a large interest rate.

Examples halo effect A huge number. The impression of colleagues, neighbors and new friends develops on the basis of primary communication and is very often erroneous.

Positive halo effect Fraudsters often use. Having placed a person to themselves, they at a certain moment use their position and extract maximum benefits.

Very often, a person is respect for the merits of the last period. For example, having achieved success in certain activities, you can position yourself as a specialist in this field. At the same time, a person may stop developing and moving towards new goals. The label of the winner is still to gain a foothold for him for a while.

Interesting personalities can suffer from the negative effect of halo. Due to the incorrect opinion of others, they lose their full communication.

The causes of the effect of the halo

The effect of the halo has several characteristic root causes:

Lack of time

Communication with a person for a long period of time makes it possible to analyze his behavior and actions.

One meeting with a person leaves the impression of him based on your personal sympathy. If a person is unpleasant for you, then only his negative aspects will be seen in the future.

Information workload

The lifestyle of some people is associated with a large number of new acquaintances. Too much circle of communication does not leave time for a qualitative assessment of others. The opinion of people is only based on superficial impressions.

The level of charisma

Charming people attract the attention of others with their charisma. The general pleasant impression automatically adds new positive qualities to the interlocutor, which he may not have.

Non -coincide people with an ordinary appearance do not cause the interest of others and do not attract attention. They are not of interest to the team. Therefore, an erroneous opinion is often developed about them.

The opinion of the majority

Coming to the new team, they voiced the opinion of some individuals. The stamp set on a person will prevent the opposite, possibly opposite, is an opinion about him. The leader automatically receives a lot of advantages, a negative characteristic immediately develops about the outcast.

Efficient use of the effect of halo in the advertising sphere

Thanks to the skillful influence on the opinion and impression of people, marketers manage to increase the sales of various goods.

For example, if the company produces products, then at the initial stage the most important thing for them is to gain consumer trust and reputation. In the future, buyers will purchase goods, paying attention primarily to the brand. Price and quality will become secondary characteristics. The emergence of new products will cause the interest of others thanks to the original positive experience from the purchased goods. Sales of branded expensive goods will always be higher than available little -known products.

By advertising a food product, it can be attributed to the diet of a healthy lifestyle. Buyers will stop thinking about the side effects of this product.

The effect of the halo It works when advertising goods to famous people. If a public personality causes you a location, then the product automatically receives your approval. Unpleasant events with the participation of this person can make you change your opinion to the opposite.
To create an initial positive assessment, the emphasis is not on quality, but on external attractiveness. The design of the sold product should attract attention.
Beautiful and bright packaging of goods looks advantageous against the background of simple designs. A similar rule is transferred to the appearance of people. The buyer in expensive clothing gives the impression of a solvent personality, and causes the seller’s confidence. If the store is visited by a plain pensioner, then he is unlikely to receive due attention.

The correct use of the effect of the halo can help to achieve personal goals. You can skillfully adapt to the stereotypes of people and give them what they expect from you. To work positive the effect of the halo, it is necessary to behave adequately and not forget about the neat appearance. In order not to become a victim halo effect, never trust unfamiliar personalities.