Chanel No. 5: description of the aroma, reviews. How the perfumes appeared, which became Coco Chanel's business card: the story of creating the legendary Chanel No. 5

Chanel No. 5 is a well -known classic. Let's learn more about the history of the occurrence and the aroma itself.

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Remember how in the novel “Master and Margarita” during a performance in Variet of Volland Gella sang: “Gerlen, Chanel number five, Mitsuko, Narsis Noir, evening dresses, cocktail dresses ...”?And I will give faces in the hall showed the reader that she sings about something very seductive.

How the perfumes appeared, which became Coco Chanel's business card: the story of creating the legendary Chanel No. 5 aroma

More than 600 new aromas per year - it is such a number of odors that are created by perfume houses and perfumers from all over our planet. Some are in pursuit of sales, others in pursuit of fame. Nevertheless, no one could create something that would exceed the glory and significance of Chanel No. 5 in their simple and at the same time elegant square bottle.

The first abstract aroma in the world in 2021 will turn one hundred years old, and to this day it is precisely the time and classes, the desired for millions of women. Think about it - even now, one perfume bottle is sold every minute.

About how the aroma was created, which immediately after its appearance literally drove all the women of our time crazy, and which, a decade after his creation, fell on the pages of the novel by Mikhail Bulgakov today in our article.

A brilliant story.The story of the great fragrance began in 1920, when a close friend of the designer, Grand Duke Dmitry Romanovich, introduced the recently emigrated perfumer Ernesto Bo and Coco Chanel in Cannes. BO just left a job in the company Chiris,understanding that they will not give him to develop as a creative person there. And Chanel was just looking for someone who would realize her dream-the first aroma of the Chanel house. According to legend, Coco wanted to create a “aroma smelling of a woman,” which was asked by Ernest Eduardovich, who had previously created unique aromas for the Romanov family, and forced her to believe in his talent and passion for experiments.

Ernest Eduardovich himself admitted that, creating the fragrance, he recalled the lake in the Kola Arctic, where he had to serve during the First World War. He remembered the fabulous freshness of these lakes, which he tried to recreate in the aroma.
This did not succeed at the perfumery - artificial aromas of flowers - aldehydes that he used in his composition behaved very unpredictably and were unstable. As a result of the experiments, he managed to create a smell that was fully consistent with his principle - the perfumer repeatedly stated that he appreciated "artificiality, not the one that imitates nature, but the one that contradicts it."
He was the first to create a fragrance at the basis of his containing molecules of aldehydes. In times, the whole world used the aromas built on one note, and, as Chanel said, designed to hide the natural smell of the body, but unable to cope with this task, the tandem of the perfumer and designer managed to create something in fact revolutionary.

Important: the official date of the creation of Chanel No. 5 is considered May 5, 1921.

Perfumers still cannot unravel the riddle of Chanel No. 5-it cannot be attributed unequivocally to either powder, nor chipre, or any other aroma. You cannot characterize one adjective. Perhaps this is precisely the feeling of involvement in the great secret, which the aroma gives its owner and brought him millions of fans around the world.

It is still not known for certain why the aroma was called Chanel No. 5. There is a version according to which of all the options presented by the perfumer of the Great Chanel, she chose the version at number five.

The choice of packaging for the aroma was also unusual. While other perfumers were sophisticated in the forms and decorations of the bottle, Gabriel chose a simple laconic shape, thereby focusing the attention of customers on the values \u200b\u200bof the contents. The only attempts to decorate the bottle were made in 1924, three years after the presentation of the spirits. It was then that the parallelepiped found rounded faces and a faceted cap.

Gabriel was in no hurry to launch the bottles on the market. First, she sent the first party to her influential acquaintance as a gift. Thanks to this, many celebrities of that time learned about the aroma and a certain secret club of his fans formed. Thanks to this cunning trick at the moment when the perfume was represented by the market, it was already quite popular.

Chanel # 5: description of the aroma

The first face of the fragrance was Coco herself. After it, the fragrance was represented by great women, including Katrin Deneuve, Candice Bergen, Nicole Kidman, Carol Buke, Suzi Parker, Ellie McGrow, Audrey Tattoo. In 2012, the fragrance before millions of connoisseurs and future buyers first invited a man - incredible Brad Pitt.

Bouquet of aroma.The exact formula of unsurpassed aroma is still kept secret by perfumers of the Chanel house. In the upper notes of the aroma, mysterious notes of floral aldehydes shimmer, fresh notes of Neroli, lemon and bergamot, shrouded in the sensual accents of the ylang-ylang.

In the heart, the great Bo laid the reverent notes of the spring jasmine, delicate iris and the bitter aroma of its root, rose and lily of the valley. The base of the fragrance is precious patterns woven from amberi, vetiver, musk, sandalwood, patchouli, the freshness of moss, sweet attractiveness of vanilla and civilian.

Chanel # 5: Reviews

In 1954, the most memorable review of the aroma was made by the great Merilin Monroe. When the excellent actress was asked what she puts on when she goes to bed she coquettishly answered “A few drops of Chanel No. 5”. This review later became an advertising syllable of aroma for many years.

Oksana T. (Marketologist, Moscow, 35 years old): “This perfume is an expensive and status aroma for a woman who knows what he wants from life. A rich bouquet, which is assembled in this bottle, will be difficult to appreciate young girls. But for women with history, he will become a real find. ”
Anna M. (store owner, Novgorod, 40 years old): “Once in my youth, my mother-in-law sprinkled into my hand Chanel No. 5, and I was horrified. But recently I re -opened it for myself thanks to my friend. And now I can’t part with him - a mysterious, rich and thin bouquet simply fascinates. ”