Storis on Instagram - what is it, how to add and use in business?

Stories on Instagram allow you to convey the most important information to their subscribers in 10 seconds. The main advantage of this service is the service is free and has built -in tools for high -quality publication.

Content

The popular social network Instagram provides its users with many useful functional tools. Recently, the Storis service on Instagram is becoming more and more interested in. This option allows you to place a publication that will retain its relevance for the next 24 hours.

How to make a story on Instagram?

Unlike saved photos and videos on the page, history reflects current events. Each of the users decides to see the active tape or ignore it.
At the top of the screen in the circles horizontally there are avatars of the people on which you are signed. It is enough to press one of them and the active story will open one after another. After viewing, you join the statistics of the participants. If you want to keep up with the latest news and events, then watch Storis on Instagram It is necessary daily.
Inexperienced users of social networks have a question of how spread storis on Instagram.

Consistent instruction will help to quickly navigate in the right direction:

We go to the upper left corner of the screen and click on the avatar with plusik or draw a horizontal line along the screen from left to right.
To make a new video or photo, clicks on the camera icon and record the video. After recording the material, buttons appear for canceling and deleting.
For the new
To choose a photo or video from the archive, we draw a vertical line on the screen down and fall into the gallery of the latest pictures. The selected video can be improved by filters, complemented with text or emoji.
At the final stage, it presses a checkmark and the Stories becomes active.
While watching your story, you can familiarize yourself with comments and view the statistics of those who have joined your publication. We carry out the swipe up and see all the users who showed interest.

Storis processing tools on Instagram

To increase the information content of the chosen photo or video story on Instagram, editing functions are used:

To view existing filters, we carry out the strip from right to left.
The text is added when pressed on the icon Aa,with the subsequent opportunity to choose a color scheme and a letter size.
An arbitrary inscription or drawing is performed by markers that are placed in the upper part of the screen.
From above for texts and drawings
History is complemented by geo-dane and hashtags, with the possibility of transitioning this information. Link to Storis Instagram to the account should start with the symbol @. The user whose account will be indicated will be able to make repost Storis on Instagram.
Clarification
Music on Storis on Instagram can complement your publication using editor programs. The fastest way is to turn on the background music in the process of recording video.
A video on a front camera involving a person can be supplemented with a variety of masks. Click the emoticon below on the right and choose a mask.
Masks
The size of Storis on Instagram is limited to 30 MB for image and 2200 symbols for description.
If you intend to place text information in history, then with the help of special applications, select the background for Storis on Instagram.

Additional information imposed on the video easily moves around the screen after clamping with the fingers.

Storis Instagram for business

More than 200 million people use the Storis service daily on Instagram. In addition to personal accounts, the function is actively used by corporate accounts. With the help of Stories on Instagram, companies attract the attention of new subscribers, interests new offers, announce current promotions, and post reports about the latest events.
Another useful function for business on Instagram - advertising setting through Stories. The advertising story is not intended for subscribers, but for the target audience. The post will be allocated from above and quickly attract the attention of a potential subscriber. Advertising in Storis Allows you to popularize the brand and increase the percentage of sales.

To post advertising information in Storis Instagram, it is necessary to use Facebook.

We act according to the following algorithm:

We start a business page on Facebook.
We open the created page and with the help of settings we activate the connection with Instagram.
We bind
On the Facebook page we place a picture and text of advertising. We indicate the target audience and the end point where the interested user will go. In the settings, we go to the editing menu and deactivate all points except “History”.
Choose
To activate advertising, pay this service.
On Instagram Storis, we indicate the format of advertising and the payment option.

Business ideas for publications on Instagram Stories

You can attract interest in your account, and you can increase the number of subscribers with the help of a variety of publications Storis. Living videos attract more interest to the public.

Consider several options for posting information in Storis Instagram to promote business:

Let the user into your workspace.Show how your workdays pass. Let me visually touch the team and interior of your office, store, salon. Release the video with real emotions.
Carry out polls.Among the built -in stickers, Instagram provides for a questionnaire. Two answer options are tied to the question. The simplified version has users to participate.

Combine the views viewed into albums with the name.On the main page of the profile, we make a plusik in a circle signed as “new”. From the archive we choose several storis, which can be combined with one common name. Contact information, price and general information about the account should be available to the user.
Make tips and recommendations.Invite the user to place an order using step -by -step instructions. The buyer is faster in the right direction.
Conduct competitions, announce discounts.Such offers always attract buyers. Do not forget to post the announcement with the winner of the draw.

Reviews of grateful buyers.It is much easier for new customers to decide to buy by reading real customer reviews. With the help of Storis with reviews, you can emphasize the quality and professionalism of the services provided.
Report about new products.Sign new goods by calling for action. For example, emphasize the exclusivity of the goods and a small amount on the balance.
Express gratitude and congratulate the holidays.Show your respect for potential customers. A similar sign of attention will emphasize your care and attention.

You can draw ideas for business Storis on Instagram from competitors. Look at the publications of leading companies.

Storis statistics on Instagram: why do you need a business profile?

To view storis statistics on Instagram, It is necessary to tie the profile to the Facebook page. As a result, the “Statistics” button will appear in your account.

You will be able to control the relevance of the stones and interest of customers with the help of several indicators:

The number of shows per week. You can compare attendance in this week and past. High -quality storis should gradually increase the result.
The number of people interested in your post. Registered users are taken into account only once, despite a second visit.
The number of views will reflect the figure of visits to your account by other users.
Crossings by link. If there is an active link, the number of clicks or movements will reflect in statistics.

The results of statistics will clearly reflect the results of your work, reveal shortcomings and achievements.

Effective examples of steris on Instagram

Consider several examples of Storis on Instagram, leading in the number of views.

Company NASA announces shooting space objects. In each publication, they skillfully increase users' interest in further viewing. Each new story is an addition to the previous post, which causes a desire to continue tracking.
Company Nike With the help of Storis inspires his subscribers. Publications affect social problems, which, thanks to a storm of emotions, become memorable.
Ben and Jerry’s. They complement their recipes with humorous phrases. The usual recipe turns into a funny story.
Marriott andTripadvisor - The leading brands are actively announcing the culture of the company's employees. In their tape, personal information of each colleague and visual video about their work inside the office is available.