The promoter is a very popular profession, more precisely, even say temporary work. Let's find out who the promoters are and what they are doing.
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In the summer, many schoolchildren and students are actively interested in who the promoters are. Indeed, when searching for work on vacation, just such offers are constantly found.
To figure out what the profession of a promoter is, first you need to find out where its name came from. Thus, the "promoter" from English translates as "promotion". If you have not yet understood, then promoters are engaged in promoting different goods, advertising.
Who are promoters - what kind of profession?
Each of us saw on the street friendly young people who distribute flyers. These people are engaged in advertising. Their main goal is the interest of the client in the purchase of the product. Yes, these are not marketers who are professionally advertising something, but ordinary people in temporary work.
So what does the promoter mean? As we have already said, the word came to us from English and means "promoting." A similar specialty in this case is a seller. Promoters advertise, praise, sometimes give out samples of goods, but in no case sell them. That is, they simply cause demand, motivate to buy.
Promoters work, as a rule, young people aged 18-30 years. Many of them are students who are working on the holidays. The requirements are very simple:
- Employment a few hours a day
- The ability to talk with people culturally
Higher education is not required for work. Often companies conduct short training on the basics of marketing and various communication techniques.
What does the promoter do?
The task of the promoter is to be friendly, always with a smile, to communicate with people and advise them. At first glance, nothing complicated, but in reality everything is not so. You have to communicate with different people and everyone in its mood has a communication style and so on. For such work, you will have to become stress -resistant, polite and patient regardless of circumstances.
The duties of promoters include:
- Distribution of leaflets with advertising
- Conducting various surveys and competitions
- Informing potential buyers about the advantages of goods
- Issuing various gifts or bonuses for purchases
- Participation in mass events of the brand
- Organization of breaks between presentations
For the most part, promoters are engaged in advertising distribution. This is not the best work, especially when the products are not in demand. People are always busy with their thoughts, rush somewhere and react negatively to promoters. So you have to get used to refusal and even rudeness. Many do not take advertising and talk about goods. It is most pleasant, as practice shows, to advertise children's goods or non -alcoholic beverages. They are usually actively tasted or listened to them.
Often promoters consider such work as temporary and only units build a career in marketing. Employers themselves do not offer such work on an ongoing basis.
The work of the promoter is an affordable way of earning and although there are features, it is not very complicated. If you are a student who wants to earn extra money, then you should definitely try yourself in this home. When advertising goods, you can not only earn money, but also have a good time.
How and where to find the work of a promoter?
To become a promoter is simple, just know where to find such a job. Vacancies are usually placed in places such as:
- Newspapers or sites with vacancies
- Advertising agencies that hold promotions
- Promoters on the street can also be asked how to get a job
It is important to understand that not everyone can work as a promoter. Mostly people are invited to work 16-18 and up to 30 years. In addition, the applicants require a pleasant appearance, sociability and honesty. Managers always have interviews before hiring, where they evaluate whether the candidate is suitable for them.
Immediately after the interview, if the candidacy is approved, small training is conducted, which explains the features of the work. People are taught how to start a conversation, how to interest, how to build communication and what to do in case of objection and negativity.
After the training, a competition is held where people are selected for specific shares. Someone requires external data, for example, blond hair, but this data is not important to someone.
Often, agencies are recruiting employees to distribute leaflets. Here it is already worth deciding whether such work is suitable for you or not. Conditions can be different, for example, for two hours in the heat in a large suit or something else. It is most pleasant, as promoters themselves say, to advertise mineral water, juices and goods for children.
How much do promoters pay?
Since most often the work of the promoter is temporary, the personnel of personnel here are huge. Before going to work in one place or another, it is better to study the reviews about it on the Internet.
The work will definitely be unofficial, so it is worth clarifying the moment of payment. It is better if it is at the end of the day, at least at first, until you are sure of the good faith of the employer.
As a rule, payment depends on the hours of work or development. The latter refers to the number of distributed leaflets. It is better to choose the first payment option, because it is not known what kind of cross is in your area and whether you can quickly distribute the right amount.
Video: Who is the promoter?
