How to effectively promote your group in VKontakte: planning and classification, visualization, attracting subscribers, updating information, advertising of the community. How to make a high -quality promotion of your group in VK?

In this article, we will consider the methods and methods of promoting our VKontakte group.

Content

Everyone knows the common truth that advertising is a trading engine. And with the advent of the Internet and the creation of social networks, the possibilities for doing business, the selection of employees and customers, active online trade and marketing of steel are even unlimited. Moreover, the funds for this do not need too much, and the return can be grandiose - you just need to approach the matter wisely.

Today we offer you instructions for creating and effective promotion from zero business groups in one of the most popular social networks-in VKontakte.

Planning and classification of group promotion in VKontakte

It doesn’t matter if you make your money in real life or create an online business, the first step is planning. Clearly formulate the goal for which you strive for and outline the circle of tasks, the solution of which will lead you to the planned result.

Thinking about this, you must compile and record the so -called concept of your future group, which will include methods of working with group members. The general information message that you will address to customers, the services that you plan to offer, and so on.

At this stage, you should already clearly understand what you expect from your future online activity:

If you plan to post official information on the network and manage communication, then for such purposes it is more suitable public page in Vkontakte.
If you want to initiate emotional discussions, informal disputes and discussions - organize group, which is considered a more interactive version of the community and reflects the real mood of users.
If you want to attract people to participate in various seminars, webinars, trainings and so on, then feel free to click on the icon "Event".

How to create a public page VKontakte: choosing effective settings for the development of a group

If you have made a decision about creating a public pageVKontakte (the so -called public), then choosing the desired type of community click on the button "Create a page."

To help your future subscribers find a public on the network faster, fill out a field with a general description - on it, the search engines will index the page.
If you feel the need, then in the settings under the Snapster room, select the export cell on Twitter.

Having entered the settings, you need to mark the necessary positions. Disconnect or vice versa to allow comments from users, as well as install a filter of obscene and keywords in the “Comments” menu. You can help subscribers with the search for the necessary information by introducing useful Internet platforms in the section "Links".

In a word, carefully study all the menu offered to VKontakte - it has a lot of nuances that will undoubtedly be very useful to promote your business.

Visualization is an important aspect in the promotion of the VKontakte group: what needs to be done?

The proverb that they are greeted by clothes have not lost its relevance to this day - therefore, pay due attention to the external design of your group or public.

Create an attractive avatar

The design of the page attractive for customers will have to work hard, and you should start with the avatar. It is best for it to be unique, to meet the subject of the community, to be attractive and high -quality, and comply with some technical requirements: size - 200 by 500 pixels, miniature size - 200 for 200 pixels, format - JPEG (in higher quality).
Experienced VKontakte network users know that when loading images, their quality worsens significantly. But you can deal with this: in the Photoshop program you need to manually increase the size of the photo to 2560 by 2048, and then, by pressing the key combination Alt+Shift+Ctrl+S, Set the maximum quality in the menu and convert a photo into the SRGB format. It remains only to drag the image into the load area - and you succeeded!

Attracting the first subscribers to promote the VKontakte group

After you design the design of your group or public and load certain content on it, invite your friends to subscribe to the page, using the “tell friends” function for this.

Ask your friends not only to join the community, but also to attract their friends to this by sending personal messages about it, pressing the button " tell friends«.
Do not forget to publish a link to your business group on the VKontakte personal page.
Let a short description of the group appear in a pop -up window when hovering a mouse on "Place of work" in your personal profile (for this in the settings of your page in the section "Career" You need to choose the desired public or group in the submenu).

Loading and systematic updating interesting and useful information for promoting the VKontakte group

One design (no matter how successful and attractive it is) it is impossible to keep the attention of Internet users, so the content of the public needs to be constantly supplemented and updated with interesting and useful information.

As the practice of experienced users VKontakte shows, information updating you need to start with planning publications (no matter how boring it may sound), in which a prerequisite is a focus on the needs of subscribers and the general priorities of the community.
If you have created a number of publications and want to place them in a certain sequence, then the function will help you "Timer" (In the options, the following actions must be performed right on the publication field: "Attaching - another - timer", choose boot time and click on the icon "In queue" Or use the services of the deferred posting).

Important: do not forget about interactivity - your publications are simply required to cause readers' reaction. It is necessary that the group be “living”, for which the exchange of stories for the topics relevant to the community, the exchange of photographs (using the Snapster application), the opportunity for members of the group to upload their photo and video materials.

Decorate the materials on the page using photos and videos, emoticons and beautiful images, compose causing or intriguing headlines - this attracts the attention of users.

Feedback in the Internet community - This is a vital necessity. Therefore, stimulate your subscribers in Vkontakte either to publish an interesting information for the group members, or it is deployed and actively comment on the posts you posted.

Ask the Community of Councils in various situations and invite subscribers to ask your questions, for the answer to which you can attract qualified experts.
Participate in discussions and disputes on other pages, recommending your group in the comments.
Offer members of the community participation in various tests of products, competitions and promotions, flash mobs, inventing for them encouragement and discounts. Declare all kinds of surveys and survey.
Spend direct broadcasts - you do not need to be afraid of errors!
Do not forget to congratulate your subscribers and partners on the holidays. And urge them to publish reviews about your work, goods or services (analogue of the book “complaints and proposals”).

Remember: the more active the community participants, the more saturated the content of the page and its information content will be. User activity is checked by the application "Moderator".

Put the links to other useful resources on the page (tab "Links" In chapter "Page management").

Where to get interesting ideas and materials for filling the page in VKontakte?

There are many ways to come up with brilliant ideas and create a really unique content for your community, although this will need to spend enough time and effort.

Firstly, you need to constantly monitor the activities of competitors, collectively discuss their pages and share impressions of their publications-at such meetings it is much easier to find rational grain. To catch the most effective publications in foreign communities, you can use the service Popsters.
Secondly, having worked for a certain time, you can return to previous posts and improve them, introducing innovations that occur in the modern world in all areas of life almost daily.

In addition, you can always pay for the work of people professionally engaged in the creation of content (which, of course, will entail additional expenses, but, believe me, the game is worth the candle if you have strained with a creative).

The most popular posts can be fixed (the desired option is laid down in the "Record Management Management" menu).

VKontakte community advertising: important tips

It is necessary that as many users of the World Wide Web are interested in your public, and for this all means are good.

You can use targeting settings (either the VKontakte advertising exchange, or the Cerebro Target service, and its accuracy can be strengthened thanks to the Pepper service, which collects an extensive target audience - though for money) and the function of retargeting (people who have entered the announcement will be seen To your site).

Place the group advertising in other communities (the desired menu item is called "Advertising in communities"it is in the section "Available Communities").
In addition, do not forget to talk about the VKontakte group in the postal mailing, and place the link to the public in your signature. Put the link to the VKontakte page on YouTube. If you, in addition to the public in VKontakte, have an official website, be sure to publish a link to the group on it.
Place your posts with hashtags.

Advertise the community not only in virtual, but also in real life, placing the URL on business cards, souvenirs and any other items.

Is it important to monitor the statistics of the VKontakte community?

Statistics are not just dry numbers, but a storehouse of invaluable information about your group’s attendance, the activity of its participants and the coverage of the target audience. You can clarify what kind of people, at what age and where they come to your page, which devices use and so on.

There is even an application "Deserter", Which will demonstrate who subscribed to your page and who wished to leave the community. Thanks to this information, you can understand what you are doing wrong.